Femininity itself has become a brand, a narrow and shrinking formula of commoditised identity which can be sold back to women who have become alienated from their own power as living, loving, labouring beings.

Everyone who was ever told a fairytale knows what happens to women who do their own magic.

The problem is capitalism. The problem is that in order to sell seven billion people on the necessity of globalisation, we've created a moral universe where people who do not work to create profit are considered less than human, and used as surplus labour to drive down the cost of wages.

The reason the word Feminism has power is because the concept has power and the reason it has power is because people are still afraid of it.