Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.

Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.

Helpful is the new viral.

Want more Twitter followers? Take care of the ones you have FIRST!

Influence is providing attention and value to others.

Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.

Have courage. It clears the way for things that need to be.

Ask what you can do for influencers, not what influencers can do for you - develop relationships!

Twitter marketing in 4 words: Listen. Learn. Care. Serve.