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You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.

Kurt Loder

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Kurt Loder
Age: 79
Born: 1945
Born: May 5
Film Critic
Journalist
Music Journalist
Writer
Ocean City
New Jersey
Never
Best
Grabs
Find
Immutable
Right
Bury
Important
Journalism
Thing
Lead
Really
Works
Way
Law
Always
Wrong

More quotes by Kurt Loder

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So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time.
Kurt Loder
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Some of the most important stories don't lend themselves to television treatment.
Kurt Loder
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But music raises a lot of issues. Music is something that matters to people a lot, and they put a lot of passion into it. And I think when you have an area like that, you're gonna find a lot of issues coming up.
Kurt Loder
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Television's not going read stories to you.
Kurt Loder
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And so popular culture raises issues that are very important, actually, in the country I think. You get issues of the First Amendment rights and issues of drug use, issues of AIDS, and things like that all arise naturally out of pop culture.
Kurt Loder
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And you can't really cover people critically that you're friends with.
Kurt Loder
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So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense.
Kurt Loder
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I came over here and worked for rock magazines, and I worked for Rolling Stone, which has a very high standard of journalism, a very good research department.
Kurt Loder
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It's not a good thing to be friends with people you're covering. There's just no point in doing it. It's tempting, but they're not going to consider you their friend anyway. They just know that you're somebody that can do something for them.
Kurt Loder
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It's gonna be short if it's news put it at the top. Style's not an issue, just make it news.
Kurt Loder
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Well, news is anything that's interesting, that relates to what's happening in the world, what's happening in areas of the culture that would be of interest to your audience.
Kurt Loder
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If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.
Kurt Loder
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If you ask questions that interest you, you'll get answers that interest your audience.
Kurt Loder
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I spent time in, like, criminal courts, and covering murder trials for papers.
Kurt Loder
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And the most important thing you can do is learn to edit yourself. And then go back and rewrite.
Kurt Loder
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I worked for a newspaper in Europe for, I lived in Europe for about seven years, so I worked in this sort of a yellow journalism kind of a thing, it was like a scandal sheet.
Kurt Loder