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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
People
Fourth
Structure
Interested
Position
Instituted
Law
Positions
Government
Grade
Even
Classroom
Really
Grades

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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
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Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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Focusing on one thing and doing it really, really well can get you very far.
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The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
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Instagram is a media company. I think we're about visual media.
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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.
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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.
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Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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I believe photos is one of the underlying things in every social network that becomes successful.
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You need to fail in order to find the right solution.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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I really value passion for the product above experience.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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Above all else, products spread when they're useful and they're usable
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In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
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People interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
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What people tell you and how they act is very, very different sometimes.
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We just want to build a company that focuses on the love of Instagram.
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