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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.
Kevin Systrom
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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
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More quotes by Kevin Systrom
Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.
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I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, Oh, I have to learn computer science to do that.
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The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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I really value passion for the product above experience.
Kevin Systrom
I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
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Instagram is a media company. I think we're about visual media.
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Great products sell themselves.
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A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty it's about the story that you tell.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.
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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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What people tell you and how they act is very, very different sometimes.
Kevin Systrom
In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
Kevin Systrom
Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
Kevin Systrom
I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.
Kevin Systrom