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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Think
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Thinking
Sides
Like
Getting
Persons
Authentic
Best
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Person
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Feels
Cameras

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A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty it's about the story that you tell.
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Instagram is a media company. I think we're about visual media.
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Great products sell themselves.
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What people tell you and how they act is very, very different sometimes.
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You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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Focusing on one thing and doing it really, really well can get you very far.
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Above all else, products spread when they're useful and they're usable
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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.
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I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.
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The number of people who have either gotten married or had kids or started dating or just made great friends over Instagram is countless. I think we're the only platform that continues to be successful in bringing people together in real life for these real relationships.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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The world runs on luck.
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The best feature is less features.
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I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, Oh, I have to learn computer science to do that.
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Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
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The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.
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