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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.
Kevin Systrom
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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
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More quotes by Kevin Systrom
The best feature is less features.
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I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.
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The number of people who have either gotten married or had kids or started dating or just made great friends over Instagram is countless. I think we're the only platform that continues to be successful in bringing people together in real life for these real relationships.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
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You need to fail in order to find the right solution.
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A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty it's about the story that you tell.
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Above all else, products spread when they're useful and they're usable
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We just want to build a company that focuses on the love of Instagram.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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What people tell you and how they act is very, very different sometimes.
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Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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Instagram is a media company. I think we're about visual media.
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I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.
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Focusing on one thing and doing it really, really well can get you very far.
Kevin Systrom
I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.
Kevin Systrom
Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
Kevin Systrom
