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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Think
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Thinking
Sides
Like
Getting
Persons
Authentic
Best
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Person
Versions
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Camera
Feels
Cameras

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Great products sell themselves.
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I believe photos is one of the underlying things in every social network that becomes successful.
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We just want to build a company that focuses on the love of Instagram.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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The number of people who have either gotten married or had kids or started dating or just made great friends over Instagram is countless. I think we're the only platform that continues to be successful in bringing people together in real life for these real relationships.
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You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.
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In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
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I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, Oh, I have to learn computer science to do that.
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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.
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The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
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Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
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Above all else, products spread when they're useful and they're usable
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Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it you can take profits from the company and pump them into new business.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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The best feature is less features.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
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Focusing on one thing and doing it really, really well can get you very far.
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You need to fail in order to find the right solution.
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