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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Thinking
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Like
Getting
Persons
Authentic
Best
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Person
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Feel
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Above all else, products spread when they're useful and they're usable
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We just want to build a company that focuses on the love of Instagram.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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Great products sell themselves.
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Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
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I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.
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You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.
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I really value passion for the product above experience.
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Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
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The best feature is less features.
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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty it's about the story that you tell.
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I believe photos is one of the underlying things in every social network that becomes successful.
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Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
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I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met.
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Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it you can take profits from the company and pump them into new business.
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