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I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Reason
Better
Look
Teen
Looks
Teens
Going
Toward
Really
Anyone
Always
Understand
World
Else

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Above all else, products spread when they're useful and they're usable
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In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
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I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.
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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.
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You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.
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The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
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I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, Oh, I have to learn computer science to do that.
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People interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
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I believe photos is one of the underlying things in every social network that becomes successful.
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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.
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Focusing on one thing and doing it really, really well can get you very far.
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Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it you can take profits from the company and pump them into new business.
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You need to fail in order to find the right solution.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met.
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