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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
Kevin Systrom
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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Relationships
Following
Build
Wouldn
Normally
Media
Onto
Attention
Massive
Someone
Intimate
Come
Traditional
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Above all else, products spread when they're useful and they're usable
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Focusing on one thing and doing it really, really well can get you very far.
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Instagram is a media company. I think we're about visual media.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, Oh, I have to learn computer science to do that.
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Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
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I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met.
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Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
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We just want to build a company that focuses on the love of Instagram.
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Great products sell themselves.
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I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.
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The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
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I believe photos is one of the underlying things in every social network that becomes successful.
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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.
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A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty it's about the story that you tell.
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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
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The world runs on luck.
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I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.
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