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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Build
Wouldn
Normally
Media
Onto
Attention
Massive
Someone
Intimate
Come
Traditional
Relationships
Following

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People interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
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You need to fail in order to find the right solution.
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Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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The number of people who have either gotten married or had kids or started dating or just made great friends over Instagram is countless. I think we're the only platform that continues to be successful in bringing people together in real life for these real relationships.
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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
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Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it you can take profits from the company and pump them into new business.
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I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.
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The best feature is less features.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
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Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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Focusing on one thing and doing it really, really well can get you very far.
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I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.
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I believe photos is one of the underlying things in every social network that becomes successful.
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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.
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The world runs on luck.
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We just want to build a company that focuses on the love of Instagram.
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