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Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
Kevin Systrom
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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Moment
Moments
Take
Every
Communicates
Something
Slice
Time
Photo
Brief
Communicate
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I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.
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What people tell you and how they act is very, very different sometimes.
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I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.
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You need to fail in order to find the right solution.
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Above all else, products spread when they're useful and they're usable
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A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty it's about the story that you tell.
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The world runs on luck.
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Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.
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You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.
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Instagram is a media company. I think we're about visual media.
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Great products sell themselves.
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The number of people who have either gotten married or had kids or started dating or just made great friends over Instagram is countless. I think we're the only platform that continues to be successful in bringing people together in real life for these real relationships.
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I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met.
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I really value passion for the product above experience.
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I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, Oh, I have to learn computer science to do that.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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I believe photos is one of the underlying things in every social network that becomes successful.
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In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
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The best feature is less features.
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