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The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Follow
Works
Anyone
Start
Photos
Reason
Immediately
Majors
Major
Following

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I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.
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The best feature is less features.
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You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.
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I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, Oh, I have to learn computer science to do that.
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Great products sell themselves.
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Above all else, products spread when they're useful and they're usable
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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.
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People interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
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The number of people who have either gotten married or had kids or started dating or just made great friends over Instagram is countless. I think we're the only platform that continues to be successful in bringing people together in real life for these real relationships.
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We just want to build a company that focuses on the love of Instagram.
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Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it you can take profits from the company and pump them into new business.
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Focusing on one thing and doing it really, really well can get you very far.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.
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I believe photos is one of the underlying things in every social network that becomes successful.
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I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.
Kevin Systrom