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The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Start
Photos
Reason
Immediately
Majors
Major
Following
Follow
Works
Anyone

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I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.
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I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.
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Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
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I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met.
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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.
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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
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Great products sell themselves.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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We just want to build a company that focuses on the love of Instagram.
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Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it you can take profits from the company and pump them into new business.
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You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.
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Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
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Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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The best feature is less features.
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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.
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What people tell you and how they act is very, very different sometimes.
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