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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Square
Squares
Putting
Taking
Always
Cropping
Filter
Filters
Photos

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I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.
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I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.
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Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it you can take profits from the company and pump them into new business.
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The world runs on luck.
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You need to fail in order to find the right solution.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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We just want to build a company that focuses on the love of Instagram.
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People interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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Focusing on one thing and doing it really, really well can get you very far.
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I really value passion for the product above experience.
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Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
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I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, Oh, I have to learn computer science to do that.
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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.
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Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
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The best feature is less features.
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Instagram is a media company. I think we're about visual media.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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