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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Always
Cropping
Filter
Filters
Photos
Square
Squares
Putting
Taking

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The world runs on luck.
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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.
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The number of people who have either gotten married or had kids or started dating or just made great friends over Instagram is countless. I think we're the only platform that continues to be successful in bringing people together in real life for these real relationships.
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A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty it's about the story that you tell.
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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.
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People interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
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I really value passion for the product above experience.
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You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.
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What people tell you and how they act is very, very different sometimes.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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We just want to build a company that focuses on the love of Instagram.
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I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.
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Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, Oh, I have to learn computer science to do that.
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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
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Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
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Instagram is a media company. I think we're about visual media.
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I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met.
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The best feature is less features.
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