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I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.

Kevin Systrom

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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Cameras
Grew
Huge
Part
Every
Photo
Would
Nuts
Life
Camera
Christmas

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The best feature is less features.
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Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
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In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
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People interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
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Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.
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Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it you can take profits from the company and pump them into new business.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.
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Above all else, products spread when they're useful and they're usable
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Great products sell themselves.
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In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.
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Instagram is a media company. I think we're about visual media.
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The number of people who have either gotten married or had kids or started dating or just made great friends over Instagram is countless. I think we're the only platform that continues to be successful in bringing people together in real life for these real relationships.
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I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.
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I really value passion for the product above experience.
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Focusing on one thing and doing it really, really well can get you very far.
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A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty it's about the story that you tell.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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