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I believe photos is one of the underlying things in every social network that becomes successful.
Kevin Systrom
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Kevin Systrom
Age: 40
Born: 1983
Born: December 30
Computer Scientist
Engineer
Entrepreneur
Believe
Photos
Things
Underlying
Network
Entrepreneur
Becomes
Successful
Social
Every
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We just want to build a company that focuses on the love of Instagram.
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Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
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I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, Oh, I have to learn computer science to do that.
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In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
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You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.
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A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty it's about the story that you tell.
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Instagram is a media company. I think we're about visual media.
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People interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
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Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
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What people tell you and how they act is very, very different sometimes.
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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
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The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
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The best feature is less features.
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What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
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I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.
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Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it you can take profits from the company and pump them into new business.
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I really value passion for the product above experience.
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Focusing on one thing and doing it really, really well can get you very far.
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On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
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Above all else, products spread when they're useful and they're usable
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