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Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.

Kevin Spacey

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Kevin Spacey
Age: 65
Born: 1959
Born: July 26
Actor
Character Actor
Film Actor
Film Director
Film Producer
Screenwriter
Stage Actor
Television Actor
Television Producer
South Orange
New Jersey
Kevin Spacey Fowler
Higher
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Replaced
Virtue
Brand
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Nielsen
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Anyone with a internet connection and an idea can develop an audience
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To look in the eyes of audiences and see the kind of naughty glee that they got with being on the inside, the audience becomes your co-conspirators.
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You've got to trust the ground you're standing on and the work you've done in telling your story. The goal should be to bring those thousands of people - viewers - together and make them one. When you feel that happening, it's usually in silence, not applause or laughter.
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I am not an image. I am a human being.
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Over the years, I've been trying to build a relationship with an audience. I've tried to maintain as much of a low profile as I could so that those characters would emerge and their relationship with audiences would be protected.
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If youre not concerned about maintaining an image, you can pursue roads that another actor might not take.
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The less you know about me the easier it is to convince you that I'm the character on screen.
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My job is to interpret. I'm an interpreter. I can add things and bring unique qualities to the role that the writer may not have thought of, but someone else created the fundamental idea.
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As the years have gone on, I find one of the dangers of watching dailies... is you fall in love with moments.
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Audiences grew to like this duality of feeling, where youre both championing a character and youre revolted by them.
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Our job, you know, in the entertainment profession is to try to illuminate and show people all sides of humanity, and it doesn't just mean that you can only do movies that are only about the good parts of us. You have to be able to eliminate the bad parts.
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It's the kind of democratization of the Internet that has led to the breaking down of barriers into the creative arts.
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But I feel that I have a responsibility to help the film and I have relations with the studio and with those who put up the money so that I can tell a story that I believe in.
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Its a really wonderful thing to focus your life on something other than your own personal career and ambition.
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I've been around politics a long time. I've seen it at its best and its worst, been at so many events, listened to private conversations versus public speaking, understood the game of it, and in many ways the theatrics.
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It's Hard to Stay Mad When There's So Much Beauty in the World
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While data can only tell you what has happened in the past, it can in some ways give you a sense of what might be of interest to an audience in the future.
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For me, coming to work every day has turned out to be exactly what I hoped it would be.
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The Old Vic has always been first and foremost an actors theatre, a home for great talent and memorable performances.
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Clearly the success of the Netflix model, releasing the entire season of 'House of Cards' at once, proved one thing: The audience wants the control. They want the freedom. If they want to binge as they've been doing on 'House of Cards' and lots of other shows, we should let them binge.
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