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Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.

Kevin Spacey

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Kevin Spacey
Age: 65
Born: 1959
Born: July 26
Actor
Character Actor
Film Actor
Film Director
Film Producer
Screenwriter
Stage Actor
Television Actor
Television Producer
South Orange
New Jersey
Kevin Spacey Fowler
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Targeted
Focused
Ratings
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Over a spell of about three years, I played a series of roles that were, for me, all very different, but most of them came out within a six-month period. They all dealt with a kind of dark territory that in some cases had been mined before in movies.
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A man can convince anyone hes someone else but never himself.
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Look, at the end of the day people have to respect people's differences. I am different than some people would like me to be.
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As the years have gone on, I find one of the dangers of watching dailies... is you fall in love with moments.
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I have always believed that the risk takers are eventually rewarded.
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I have long been a supporter of The Princes Trust, and so when American Express asked me to launch Amex Be Inspired and help young people build their confidence and fulfil their potential, I was delighted to get involved.
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I think you need the failures to get the success. You learn more from that.
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Its extremely dangerous to compare anyone else to Shakespeare.
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When the story is good enough, people can watch something three times the length of an opera.
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The movies are not my first priority - the theater is.
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While data can only tell you what has happened in the past, it can in some ways give you a sense of what might be of interest to an audience in the future.
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Exposure to the arts and culture is enormously valuable.
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I can imagine there is going to come a time when someone will do 13 hours of a story without breaks.
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It's much more interesting when you go to different places - make a left turn when nobody expects you to make a left turn, and make a right when nobody expects you to do that.
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People have different reasons for the way they live their lives. You cannot put everyone's reasons in the same box.
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If you look back through history in the United States, there have been very few landslide elections. Half the country always voted for someone else.
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I've done big studio films and the big studio films I've done, I've tried to do the interesting ones and the ones where I could live with myself in the morning.
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I never doubted at all. If you ever doubt then you are in trouble. I never thought: 'I should do this or that in case I don't make it.' I never had a back-up plan.
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Im attracted to things that are challenging and fun and interesting, and it certainly seems that audiences enjoy them as well.
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For years, particularly with the advent of the Internet, people have been griping about lessening attention spans.
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