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Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.

Kevin Spacey

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Kevin Spacey
Age: 65
Born: 1959
Born: July 26
Actor
Character Actor
Film Actor
Film Director
Film Producer
Screenwriter
Stage Actor
Television Actor
Television Producer
South Orange
New Jersey
Kevin Spacey Fowler
World
Dumb
Targeted
Focused
Ratings
Humor
Embraced
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Brands
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The control is shifting because of the democratisation of the internet. My industry is very good at building walls to stop people getting in.
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Audiences grew to like this duality of feeling, where youre both championing a character and youre revolted by them.
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Theres nothing like standing in a place and wanting nothing so much as to change but simply not being able to.
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If someone can watch an entire season of a TV series in one day, doesnt that show an incredible attention span?
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People have different reasons for the way they live their lives. You cannot put everyone's reasons in the same box.
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Im attracted to things that are challenging and fun and interesting, and it certainly seems that audiences enjoy them as well.
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I think what we have seen in terms of gay teenagers committing suicide because of bullying is anguishing. I think young people, if they are feeling like they are confused, need to know that there are people to talk to and that there are places they can go and not feel alone. But I feel that they have just as many rights as I do to not be bullied.
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I don't want to show deleted scenes. I don't like an audience looking at what the movie might have been - if it's in the movie, it's in the movie.
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Wanting people to listen, you can't just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you'll notice you've got their strict attention.
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I think you need the failures to get the success. You learn more from that.
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To look in the eyes of audiences and see the kind of naughty glee that they got with being on the inside, the audience becomes your co-conspirators.
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Am I now supposed to go on Oprah and cry and tell you my deepest, darkest secrets because you want to know?
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Fortunately for me, I don't come from the school where you only measure success by how much money something makes or whether it has a big box-office weekend. I measure it by how much people actually participate in the process.
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As an actor, youre always nervous as to what a director will do with something.
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I dont categorize characters into one syllable. These are fully-rounded characters that I dont judge I just play them.
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You've got to trust the ground you're standing on and the work you've done in telling your story. The goal should be to bring those thousands of people - viewers - together and make them one. When you feel that happening, it's usually in silence, not applause or laughter.
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My mother was sarcastic and delightful and, trust me, quite remarkable.
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Look, at the end of the day people have to respect people's differences. I am different than some people would like me to be.
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If you look back through history in the United States, there have been very few landslide elections. Half the country always voted for someone else.
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If you ignore the murdering and the conniving, Francis Underwood is an effective politician.
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