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Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.

Kevin Spacey

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Kevin Spacey
Age: 65
Born: 1959
Born: July 26
Actor
Character Actor
Film Actor
Film Director
Film Producer
Screenwriter
Stage Actor
Television Actor
Television Producer
South Orange
New Jersey
Kevin Spacey Fowler
Higher
Rating
Numbers
Replaced
Virtue
Brand
Right
Brands
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Marketing
Nielsen
World
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Targeted
Focused
Ratings
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Embraced

More quotes by Kevin Spacey

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Pushing the boundaries of what is expected of you is important to me.
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Its extremely dangerous to compare anyone else to Shakespeare.
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Over the years, I've been trying to build a relationship with an audience. I've tried to maintain as much of a low profile as I could so that those characters would emerge and their relationship with audiences would be protected.
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While data can only tell you what has happened in the past, it can in some ways give you a sense of what might be of interest to an audience in the future.
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I terribly miss - we all miss, I think - somebody like the great producer Irving Thalberg. He had a foot in both camps: He understood us creative people. And he understood the money people.
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Anyone with a internet connection and an idea can develop an audience
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If you ignore the murdering and the conniving, Francis Underwood is an effective politician.
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The characters created cannot just be a mouthpiece for the writer. When you look at a piece of writing, and it's genuine and it doesn't feel like every character is just a mouthpiece for the writer, but that they've been created in such a way that they're expressing an idea that a writer wants to get across, that's when a story succeeds.
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Anytime someone can beat the acting out of someone else, I think its a wonderful thing.
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Talent is only interesting if it's challenged.
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The Old Vic has always been first and foremost an actors theatre, a home for great talent and memorable performances.
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Games are advancing in terms of storytelling and trying to create a character, and its a brand new audience for me.
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If you look back through history in the United States, there have been very few landslide elections. Half the country always voted for someone else.
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I am not an image. I am a human being.
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One can never take the cynicism one comes across in life too seriously.
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Whether its Veep or Homeland or The West Wing - which is a more idealised version of democracy - people are fascinated by politics.
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If you wanna compete, youve got to get into the original content game.
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Over a spell of about three years, I played a series of roles that were, for me, all very different, but most of them came out within a six-month period. They all dealt with a kind of dark territory that in some cases had been mined before in movies.
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There's something really incredible about watching what someone else does with a role that we know: the Hamlets or the Henry Vs or the Othellos or the Cleopatras that we've seen on stage.
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There are times when you do a play when you are living in the character over a two-and-a-half-hour period or longer, and you come to the end of the night, and you can feel like you were hit by a truck.
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