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Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.

Kevin Roberts

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Kevin Roberts
Dream
Consumers
Part
Experiences
Great
Creating
Make
Dreams
Create
Ability
Understand
Brand
Lives
Brands

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The Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.
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Everyone wants a conversation. They want inspiration. Inspire people with your website. Don’t just interrupt, but interact. Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement.
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Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.
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When people know what you want, they will give it to you.
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In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.
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By building respect and inspiring love business can move the world.
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