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Force yourself to simplify every initiative, every product, every marketing, everything you do.

Keith Rabois

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Keith Rabois
Age: 55
Born: 1969
Born: March 17
Businessperson
Executive Management
Investor
Edison Township
Force
Everything
Every
Simplify
Initiative
Marketing
Product
Products

More quotes by Keith Rabois

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It's actually a good thing if you do reference checks on somebody and half the people you call say they are a micromanager and the other half say they actually give me a lot of responsibility. That's a feature not a bug.
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The agenda should be crafted by the employee who reports to the manager not the manager.
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You are not going to do most of the work. You shouldn't be doing most of the work... and the way you get out of doing most of the work, is you delegate.
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Create tools that enable people to make decisions at the same level, ideally, of fidelity that that you would make them yourself.
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I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.
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When you start a company everything is going to feel like a mess. And it really should. If you have too much process, too much predictability, you are probably not innovating fast enough and creatively enough.
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You want to start with the objective of everything should feel exactly the same.
Keith Rabois
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The people that work with you should generally come up with their own initiatives.
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Most people, most great people even are ammunition. But what you need in your company are barrels. You can only shoot through the number of unique barrels you have, so that's how the velocity of your company improves... is by adding barrels, and then you stock them with ammunition and then you can do a lot.
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Your goal over time is to use less red ink every day.
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I'd actually argue forging a company is far more harder than forging a product
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The most important job of an editor is simplify, simplify simplify, and that usually means omitting things.
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Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.
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So that's your job too, to clarify and simplify for everybody on your team. The more you simplify the better people will perform.
Keith Rabois
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The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.
Keith Rabois
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You generally know when someone asks you to do something- am I more writing, or am I more editing? The editor is the best metaphor for your job.
Keith Rabois
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Usually when you hire more engineers, you actually don't get that much more done, you actually sometimes get less done.
Keith Rabois
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Don't accept the excuse of complexity. A lot of people will tell you, this is too challenging, this is too complicated, yeah well I know other people simplify but that's not for me, this is a complicated business. They're wrong. You can change the world in 140 characters.
Keith Rabois
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It's easy to shortcut when you get busy explaining the why's of the world, but it's very important to try.
Keith Rabois
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The next thing you do is allocate resources.
Keith Rabois