One of the reasons that I think the first video was successful was that it wasn't overproduced. So for the second one, it was shot on several different cameras and one of them was an HD camera, and it was so clear and so clean that it almost looked overproduced.

For a lot of people, when something happens that gives them 15 minutes of fame, they try to create something new out of that. I was really fortunate. For a professional speaker, it is all about press, publicity and PR, so to get that much free publicity ... it made life a lot easier.

So it was a whole experience revolving around The Evolution of Dance, but wasn't just a company that put an ad on the video.