Quote

Evolution has programmed our brains to find two things particularly interesting, and therefore memorable: jokes and sex - and especially, it seems, jokes about sex.

Joshua Foer

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Joshua Foer
Age: 42
Born: 1982
Born: September 23
Journalist
Washington
District of Columbia
Brain
Brains
Interesting
Memorable
Two
Particularly
Seems
Jokes
Find
Evolution
Things
Sex
Therefore
Especially
Programmed

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Sequencing - the careful striptease by which you reveal information to the reader - matters in an article, but it is absolutely essential to a book.
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All across Africa, the Pacific and the Americas, we find cultures that didn't know about mouth kissing until their first contact with European explorers. And the attraction was not always immediately apparent. Most considered the act of exchanging saliva revolting.
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Back when I lived in Brooklyn, I'd sometimes take the Q train all the way out to Coney Island and back, and work on my laptop. There's something about pushy New Yorkers looking over your shoulder that really makes you produce sentences.
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I met with amnesiacs and savants, educators and scientists, to try to understand what memory is, why it works, why it sometimes doesn't, and what its potential might be.
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Over the last few millennia we've invented a series of technologies - from the alphabet to the scroll to the codex, the printing press, photography, the computer, the smartphone - that have made it progressively easier and easier for us to externalize our memories, for us to essentially outsource this fundamental human capacity.
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When we first hear [a] word, we start putting these associational hooks into it that make it easier to fish it back out at some later date.
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During the Middle Ages they understood that words accompanied by imagery are much more memorable. By making the margins of a book colorful and beautiful, illuminations help make the text unforgettable. It's unfortunate that we've lost the art of illumination.
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Once I'd reached the point where I could squirrel away more than 30 digits a minute in memory palaces, I still only sporadically used the techniques to memorize the phone numbers of people I actually wanted to call. I found it was just too simple to punch them into my cell phone.
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Our ability to find humor in the world, to make connections between previously unconnected notions, to create new ideas, to share in a common culture: All these essentially human acts depend on memory.
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Monotony collapses time. Novelty unfolds it.
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Part of being creative is not being super-duper focused.
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Growing up in the days when you still had to punch buttons to make a telephone call, I could recall the numbers of all my close friends and family. Today, I'm not sure if I know more than four phone numbers by heart. And that's probably more than most.
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When you want to get good at something, how you spend your time practicing is far more important than the amount of time you spend.
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Our culture is an edifice built of externalized memories.
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As bad as we are at remembering names and phone numbers and word-for-word instructions from our colleagues, we have really exceptional visual and spatial memories.
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Our lives are the sum of our memories. How much are we willing to lose from our already short lives by … not paying attention?
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Languages are something of a mess. They evolve over centuries through an unplanned, democratic process that leaves them teeming with irregularities, quirks, and words like 'knight.'
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What distinguishes a great mnemonist, I learned, is the ability to create lavish images on the fly, to paint in the mind a scene so unlike any other it cannot be forgotten. And to do it quickly. Many competitive mnemonists argue that their skills are less a feat of memory than of creativity.
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Since at least the Middle Ages, philosophers and philologists have dreamed of curing natural languages of their flaws by constructing entirely new idioms according to orderly, logical principles.
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I have never been particularly good with languages. Despite a dozen years of Hebrew school and a lifetime of praying in the language, I'm ashamed to admit that I still can't read an Israeli newspaper. Besides English, the only language I speak with any degree of fluency is Spanish.
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