Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.
Joseph Sugarman
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Joseph Sugarman
Reading
Slippery
Read
Slides
Cannot
Copy
Compelled
Copies
Readers
Reader
Sliding
Stop
Slide
More quotes by Joseph Sugarman
You must become an expert on a product, service or anything you write about to really be effective.
Joseph Sugarman
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.
Joseph Sugarman
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
Joseph Sugarman
View every problem as an opportunity.
Joseph Sugarman