Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
You must become an expert on a product, service or anything you write about to really be effective.
Joseph Sugarman
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Joseph Sugarman
Really
Product
Service
Products
Write
Become
Anything
Expert
Must
Experts
Writing
Effective
More quotes by Joseph Sugarman
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.
Joseph Sugarman
View every problem as an opportunity.
Joseph Sugarman
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
Joseph Sugarman
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.
Joseph Sugarman