Publicity, publicity, PUBLICITY is the greatest moral factor and force in our public life.

I desire to assist in attracting to this profession young men of character and ability, also to help those already engaged in the profession to acquire the highest moral and intellectual training

A newspaper that is true to its purpose concerns itself not only with the way things are but with the way they ought to be.

Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.

A cynical, mercenary, demagogic press will produce in time a people as base as itself.

The power to mould the future of the Republic will be in the hands of the journalists of future generations.

They call me the father of illustrated journalism. What folly! I never thought any such thing. I had a small newspaper, which had been dead for years, and I was trying in every way to build up its circulation. What could I use for bait? A picture, of course.

The Post-Dispatch will serve no party but the people be no organ of Republicanism, but the organ of truth will follow no causes bit its conclusions will not support the Administration, but criticize it will oppose all frauds and shams wherever or whatever they are will advocate principles and ideas rather than prejudices and partisanship.

I am deeply interested in the progress and elevation of journalism, having spent my life in that profession, regarding it as a noble profession and one of unequaled importance for its influence upon the minds and morals of the people