Quote

The goal of Apple is not to make money but to make really nice products, really great products.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Goal
Money
Great
Really
Make
Apple
Apples
Products
Nice

More quotes by Jonathan Ive

Image
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
Image
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Image
Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
Image
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
Image
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
Image
If something is not good enough, stop doing it.
Jonathan Ive
Image
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
Image
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
Image
We don't do focus groups - that is the job of the designer.
Jonathan Ive
Image
We're very genuinely designing the best products that we can for people.
Jonathan Ive
Image
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
Image
Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
Image
There are 9 rejected ideas for every idea that works.
Jonathan Ive
Image
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
Image
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
Image
Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
Image
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
Image
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
Image
There's no other product that changes function like the computer.
Jonathan Ive
Image
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive