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It feels like each time we are beginning at the beginning, in a really exciting way.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Feels
Really
Way
Time
Like
Exciting
Beginning

More quotes by Jonathan Ive

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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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There's no learning without trying lots of ideas and failing lots of times.
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We're very genuinely designing the best products that we can for people.
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Really great design is hard. Good is the enemy of great.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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We don't do focus groups - that is the job of the designer.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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The goal of Apple is not to make money but to make really nice products, really great products.
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There's no other product that changes function like the computer.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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The most important thing is that you actually care, that you do something to the very best of your ability
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There are 9 rejected ideas for every idea that works.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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What we don't include is as important as what we do include.
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Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive