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It feels like each time we are beginning at the beginning, in a really exciting way.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Exciting
Beginning
Feels
Really
Way
Time
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The goal of Apple is not to make money but to make really nice products, really great products.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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What we make testifies who we are. People can sense care and can sense carelessness.
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If something is not good enough, stop doing it.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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It's very easy to make something that is new. So we are trying to make things that are better.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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A small change at the beginning of the design process defines an entirely different product at the end.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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