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It feels like each time we are beginning at the beginning, in a really exciting way.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Feels
Really
Way
Time
Like
Exciting
Beginning

More quotes by Jonathan Ive

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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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If you are truly innovating, you don't have a prototype you can refer to.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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I discovered at an early age that all I've ever wanted to do is design.
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The most important thing is that you actually care, that you do something to the very best of your ability
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The nature of having ideas and creativity is incredibly inspiring.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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What we make testifies who we are. People can sense care and can sense carelessness.
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A small change at the beginning of the design process defines an entirely different product at the end.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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What we don't include is as important as what we do include.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Designing and developing anything of consequence is incredibly challenging.
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To do something innovative means that you reject reason.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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There are 9 rejected ideas for every idea that works.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive