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It feels like each time we are beginning at the beginning, in a really exciting way.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Feels
Really
Way
Time
Like
Exciting
Beginning

More quotes by Jonathan Ive

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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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We're very genuinely designing the best products that we can for people.
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The most important thing is that you actually care, that you do something to the very best of your ability
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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To do something innovative means that you reject reason.
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What we make testifies who we are. People can sense care and can sense carelessness.
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Its difficult to do something radically new, unless you are at the heart of a company.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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I discovered at an early age that all I've ever wanted to do is design.
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A small change at the beginning of the design process defines an entirely different product at the end.
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Really great design is hard. Good is the enemy of great.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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There's no learning without trying lots of ideas and failing lots of times.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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