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It feels like each time we are beginning at the beginning, in a really exciting way.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Time
Like
Exciting
Beginning
Feels
Really
Way

More quotes by Jonathan Ive

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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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The most important thing is that you actually care, that you do something to the very best of your ability
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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If you are truly innovating, you don't have a prototype you can refer to.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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A small change at the beginning of the design process defines an entirely different product at the end.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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Apple stood for something and had a reason for being that wasn't just about making money.
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The word design is everything and nothing. The design and the product itself are inseparable.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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What we make testifies who we are. People can sense care and can sense carelessness.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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There are 9 rejected ideas for every idea that works.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive