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It feels like each time we are beginning at the beginning, in a really exciting way.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Way
Time
Like
Exciting
Beginning
Feels
Really

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We're very genuinely designing the best products that we can for people.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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To do something innovative means that you reject reason.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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I discovered at an early age that all I've ever wanted to do is design.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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If you are truly innovating, you don't have a prototype you can refer to.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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The goal of Apple is not to make money but to make really nice products, really great products.
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Apple stood for something and had a reason for being that wasn't just about making money.
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There's no learning without trying lots of ideas and failing lots of times.
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What we make testifies who we are. People can sense care and can sense carelessness.
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Really great design is hard. Good is the enemy of great.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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The word design is everything and nothing. The design and the product itself are inseparable.
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