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It feels like each time we are beginning at the beginning, in a really exciting way.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Beginning
Feels
Really
Way
Time
Like
Exciting

More quotes by Jonathan Ive

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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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If something is not good enough, stop doing it.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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What we don't include is as important as what we do include.
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There's no learning without trying lots of ideas and failing lots of times.
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If you are truly innovating, you don't have a prototype you can refer to.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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It's very easy to make something that is new. So we are trying to make things that are better.
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There are 9 rejected ideas for every idea that works.
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The word design is everything and nothing. The design and the product itself are inseparable.
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To do something innovative means that you reject reason.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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There are a thousand no's for every yes.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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