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It feels like each time we are beginning at the beginning, in a really exciting way.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Really
Way
Time
Like
Exciting
Beginning
Feels

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There are a thousand no's for every yes.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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The nature of having ideas and creativity is incredibly inspiring.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Apple stood for something and had a reason for being that wasn't just about making money.
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Really great design is hard. Good is the enemy of great.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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The goal of Apple is not to make money but to make really nice products, really great products.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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We don't do focus groups - that is the job of the designer.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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If you are truly innovating, you don't have a prototype you can refer to.
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