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It feels like each time we are beginning at the beginning, in a really exciting way.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Time
Like
Exciting
Beginning
Feels
Really
Way

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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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If you are truly innovating, you don't have a prototype you can refer to.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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The goal of Apple is not to make money but to make really nice products, really great products.
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Designing and developing anything of consequence is incredibly challenging.
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There are 9 rejected ideas for every idea that works.
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I discovered at an early age that all I've ever wanted to do is design.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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The word design is everything and nothing. The design and the product itself are inseparable.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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The most important thing is that you actually care, that you do something to the very best of your ability
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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There are a thousand no's for every yes.
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There's no learning without trying lots of ideas and failing lots of times.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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