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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Looks
Curses
Thinking
Designing
Like
Designed
Curse
Constantly
Design
Anything
Look

More quotes by Jonathan Ive

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If you are truly innovating, you don't have a prototype you can refer to.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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What we don't include is as important as what we do include.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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There's no learning without trying lots of ideas and failing lots of times.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Designing and developing anything of consequence is incredibly challenging.
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Apple stood for something and had a reason for being that wasn't just about making money.
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If something is not good enough, stop doing it.
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We don't do focus groups - that is the job of the designer.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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The word design is everything and nothing. The design and the product itself are inseparable.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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