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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Thinking
Designing
Like
Designed
Curse
Constantly
Design
Anything
Look
Looks
Curses

More quotes by Jonathan Ive

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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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Apple stood for something and had a reason for being that wasn't just about making money.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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If something is not good enough, stop doing it.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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There are 9 rejected ideas for every idea that works.
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I discovered at an early age that all I've ever wanted to do is design.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Really great design is hard. Good is the enemy of great.
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The most important thing is that you actually care, that you do something to the very best of your ability
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To do something innovative means that you reject reason.
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Designing and developing anything of consequence is incredibly challenging.
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There's no learning without trying lots of ideas and failing lots of times.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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