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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Constantly
Design
Anything
Look
Looks
Curses
Thinking
Designing
Like
Designed
Curse

More quotes by Jonathan Ive

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Designing and developing anything of consequence is incredibly challenging.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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There's no learning without trying lots of ideas and failing lots of times.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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We don't do focus groups - that is the job of the designer.
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To do something innovative means that you reject reason.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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If something is not good enough, stop doing it.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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There's no other product that changes function like the computer.
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There are 9 rejected ideas for every idea that works.
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The goal of Apple is not to make money but to make really nice products, really great products.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive