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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Much
Focussed
Way
Succinct
Make
Describe
Always
Actual
Think
Speech
Thinking
Care
Ever
Work

More quotes by Jonathan Ive

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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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The most important thing is that you actually care, that you do something to the very best of your ability
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
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If something is not good enough, stop doing it.
Jonathan Ive
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What we don't include is as important as what we do include.
Jonathan Ive
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
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We try to solve very complicated problems without letting people know how complicated the problem was.
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Designing and developing anything of consequence is incredibly challenging.
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There are 9 rejected ideas for every idea that works.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
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Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
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To do something innovative means that you reject reason.
Jonathan Ive
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It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive