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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Much
Focussed
Way
Succinct
Make
Describe
Always
Actual
Think
Speech
Thinking
Care
Ever
Work

More quotes by Jonathan Ive

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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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It's very easy to make something that is new. So we are trying to make things that are better.
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If something is not good enough, stop doing it.
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The word design is everything and nothing. The design and the product itself are inseparable.
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A small change at the beginning of the design process defines an entirely different product at the end.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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Apple stood for something and had a reason for being that wasn't just about making money.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Really great design is hard. Good is the enemy of great.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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There are 9 rejected ideas for every idea that works.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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What we make testifies who we are. People can sense care and can sense carelessness.
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If you are truly innovating, you don't have a prototype you can refer to.
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