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Really great design is hard. Good is the enemy of great.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Enemy
Hard
Great
Really
Good

More quotes by Jonathan Ive

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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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We're very genuinely designing the best products that we can for people.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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The most important thing is that you actually care, that you do something to the very best of your ability
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A small change at the beginning of the design process defines an entirely different product at the end.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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What we make testifies who we are. People can sense care and can sense carelessness.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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To do something innovative means that you reject reason.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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It's very easy to make something that is new. So we are trying to make things that are better.
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Designing and developing anything of consequence is incredibly challenging.
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The nature of having ideas and creativity is incredibly inspiring.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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There's no learning without trying lots of ideas and failing lots of times.
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If you are truly innovating, you don't have a prototype you can refer to.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive