Quote

Really great design is hard. Good is the enemy of great.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Enemy
Hard
Great
Really
Good

More quotes by Jonathan Ive

Image
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
Image
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
Image
It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
Image
We don't do focus groups - that is the job of the designer.
Jonathan Ive
Image
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
Image
There are 9 rejected ideas for every idea that works.
Jonathan Ive
Image
There's no other product that changes function like the computer.
Jonathan Ive
Image
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
Image
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
Image
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
Image
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
Image
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
Image
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
Image
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
Image
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
Image
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
Image
There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
Image
We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive
Image
I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
Image
There are a thousand no's for every yes.
Jonathan Ive