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Really great design is hard. Good is the enemy of great.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Enemy
Hard
Great
Really
Good

More quotes by Jonathan Ive

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The word design is everything and nothing. The design and the product itself are inseparable.
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Its difficult to do something radically new, unless you are at the heart of a company.
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What we make testifies who we are. People can sense care and can sense carelessness.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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It's very easy to make something that is new. So we are trying to make things that are better.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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What we don't include is as important as what we do include.
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Designing and developing anything of consequence is incredibly challenging.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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If you are truly innovating, you don't have a prototype you can refer to.
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There are a thousand no's for every yes.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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There are 9 rejected ideas for every idea that works.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive