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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Good
Develop
Market
Products
Design
Bring
Goal
Money
Apple
Make
Apples

More quotes by Jonathan Ive

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Titles or organizational structures, that’s not the lens through which we see our peers.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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A small change at the beginning of the design process defines an entirely different product at the end.
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There are a thousand no's for every yes.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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There's no learning without trying lots of ideas and failing lots of times.
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The nature of having ideas and creativity is incredibly inspiring.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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What we don't include is as important as what we do include.
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We're very genuinely designing the best products that we can for people.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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To do something innovative means that you reject reason.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive