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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Make
Apples
Good
Develop
Market
Products
Design
Bring
Goal
Money
Apple

More quotes by Jonathan Ive

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Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
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What we make testifies who we are. People can sense care and can sense carelessness.
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
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What we don't include is as important as what we do include.
Jonathan Ive
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
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The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
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There are 9 rejected ideas for every idea that works.
Jonathan Ive
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive