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There's no other product that changes function like the computer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Function
Computer
Products
Like
Product
Changes

More quotes by Jonathan Ive

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There are a thousand no's for every yes.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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A small change at the beginning of the design process defines an entirely different product at the end.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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It's very easy to make something that is new. So we are trying to make things that are better.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
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I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive