Quote

There's no other product that changes function like the computer.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Product
Changes
Function
Computer
Products
Like

More quotes by Jonathan Ive

Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
Image
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
Image
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
Image
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
Image
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
Image
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
Image
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
Image
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
Image
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
Image
Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
Image
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
Image
It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
Image
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
Image
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
Image
We're very genuinely designing the best products that we can for people.
Jonathan Ive
Image
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
Image
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
Image
It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
Image
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive