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There's no other product that changes function like the computer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Product
Changes
Function
Computer
Products
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More quotes by Jonathan Ive

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We try to solve very complicated problems without letting people know how complicated the problem was.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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If something is not good enough, stop doing it.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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If you are truly innovating, you don't have a prototype you can refer to.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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We don't do focus groups - that is the job of the designer.
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The goal of Apple is not to make money but to make really nice products, really great products.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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To do something innovative means that you reject reason.
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I discovered at an early age that all I've ever wanted to do is design.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
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What we don't include is as important as what we do include.
Jonathan Ive
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There are a thousand no's for every yes.
Jonathan Ive
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
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There are 9 rejected ideas for every idea that works.
Jonathan Ive