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There's no other product that changes function like the computer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Product
Changes
Function
Computer
Products
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More quotes by Jonathan Ive

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It's very easy to make something that is new. So we are trying to make things that are better.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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A small change at the beginning of the design process defines an entirely different product at the end.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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Apple stood for something and had a reason for being that wasn't just about making money.
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The most important thing is that you actually care, that you do something to the very best of your ability
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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What we don't include is as important as what we do include.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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What we make testifies who we are. People can sense care and can sense carelessness.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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The nature of having ideas and creativity is incredibly inspiring.
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There are 9 rejected ideas for every idea that works.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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If you are truly innovating, you don't have a prototype you can refer to.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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There are a thousand no's for every yes.
Jonathan Ive