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There's no other product that changes function like the computer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Product
Changes
Function
Computer
Products
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We're very genuinely designing the best products that we can for people.
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The nature of having ideas and creativity is incredibly inspiring.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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The word design is everything and nothing. The design and the product itself are inseparable.
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If something is not good enough, stop doing it.
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A small change at the beginning of the design process defines an entirely different product at the end.
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Apple stood for something and had a reason for being that wasn't just about making money.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Really great design is hard. Good is the enemy of great.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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I discovered at an early age that all I've ever wanted to do is design.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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