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There's no other product that changes function like the computer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Like
Product
Changes
Function
Computer
Products

More quotes by Jonathan Ive

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There's no learning without trying lots of ideas and failing lots of times.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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It's very easy to make something that is new. So we are trying to make things that are better.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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I discovered at an early age that all I've ever wanted to do is design.
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We don't do focus groups - that is the job of the designer.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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If something is not good enough, stop doing it.
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