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There's no other product that changes function like the computer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Changes
Function
Computer
Products
Like
Product

More quotes by Jonathan Ive

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We try to solve very complicated problems without letting people know how complicated the problem was.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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We're very genuinely designing the best products that we can for people.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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If you are truly innovating, you don't have a prototype you can refer to.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
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There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive