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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Hard
Inevitable
Solutions
Obvious
Completely
Seem
Natural
Making
Seems
Solution

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What we make testifies who we are. People can sense care and can sense carelessness.
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A small change at the beginning of the design process defines an entirely different product at the end.
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The most important thing is that you actually care, that you do something to the very best of your ability
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There's no learning without trying lots of ideas and failing lots of times.
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There are a thousand no's for every yes.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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The word design is everything and nothing. The design and the product itself are inseparable.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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It's very easy to make something that is new. So we are trying to make things that are better.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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I discovered at an early age that all I've ever wanted to do is design.
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Designing and developing anything of consequence is incredibly challenging.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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The nature of having ideas and creativity is incredibly inspiring.
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