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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Solutions
Obvious
Completely
Seem
Natural
Making
Seems
Solution
Hard
Inevitable
More quotes by Jonathan Ive
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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What we make testifies who we are. People can sense care and can sense carelessness.
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I discovered at an early age that all I've ever wanted to do is design.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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If you are truly innovating, you don't have a prototype you can refer to.
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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What we don't include is as important as what we do include.
Jonathan Ive
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
