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To do something innovative means that you reject reason.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Mean
Something
Innovative
Reject
Rejects
Means
Reason

More quotes by Jonathan Ive

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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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The goal of Apple is not to make money but to make really nice products, really great products.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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The most important thing is that you actually care, that you do something to the very best of your ability
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Designing and developing anything of consequence is incredibly challenging.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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There are 9 rejected ideas for every idea that works.
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There's no other product that changes function like the computer.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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It's very easy to make something that is new. So we are trying to make things that are better.
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive