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To do something innovative means that you reject reason.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Means
Reason
Mean
Something
Innovative
Reject
Rejects

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We don't do focus groups - that is the job of the designer.
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The nature of having ideas and creativity is incredibly inspiring.
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There's no other product that changes function like the computer.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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What we make testifies who we are. People can sense care and can sense carelessness.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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If something is not good enough, stop doing it.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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If you are truly innovating, you don't have a prototype you can refer to.
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The word design is everything and nothing. The design and the product itself are inseparable.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive