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To do something innovative means that you reject reason.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Reject
Rejects
Means
Reason
Mean
Something
Innovative

More quotes by Jonathan Ive

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Titles or organizational structures, that’s not the lens through which we see our peers.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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There's no other product that changes function like the computer.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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If something is not good enough, stop doing it.
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It's very easy to make something that is new. So we are trying to make things that are better.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Its difficult to do something radically new, unless you are at the heart of a company.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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The word design is everything and nothing. The design and the product itself are inseparable.
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We're very genuinely designing the best products that we can for people.
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The goal of Apple is not to make money but to make really nice products, really great products.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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We don't do focus groups - that is the job of the designer.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive