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To do something innovative means that you reject reason.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Means
Reason
Mean
Something
Innovative
Reject
Rejects

More quotes by Jonathan Ive

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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
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The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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What we don't include is as important as what we do include.
Jonathan Ive
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
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There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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There's no other product that changes function like the computer.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
Jonathan Ive
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive